Marketing Novelty Example
One example of an advertising novelty from a digital marketing agency is Bright Giant’s Bill Bailey dancer, which you can see at their website. The Bill Bailey dancer is one of the wackiest things I’ve ever seen on the Web – he’s definitely an attention-getter. A crab with a man’s head, this digital novelty toy has several functions. You can make him move his head, wave his claws, dance, and sing. Bill Bailey also can move to your choice of eight background music mixes. He’s quite a character. Imagine what the agency could do with your character and subsequently your marketing campaign and business.