If you are an article writer looking at different avenues for having your own prose immortalised in print, taking matters into your own hands is a fantastic new option for you. Self- publishing is publishing that is controlled by the author himself or herself. It doesn’t involve customary publishing houses. Put another way, the writer of the concept will have control of the whole publication process. An author compiles the information, edits the content, arranges for printing, formulates marketing plans for the book and appropriates the book to customers or book outlets.Composers can choose to self-publish for a diverse range of reasons. For example, if the wordsmith is unknown, he could choose to self-publish with the aim to become better recognised amongst the target readers. Of course, if the topic of discussion is interesting amongst just a specialist group of readers, the content writer may specifically choose to publish the works himself. Some wordsmiths will opt for absolute creative supervision. They don’t want to have interference in the technique of authoring their novel or marketing it and so the authors prefer to supervise their own publishing for that reason. Another factor why composers take the path of self publication is because these writers will want the larger profit takings as opposed to having to share the surplus earnings with a publishing company. The global adoption of the internet coupled with the growth of blogging have also been instrumental to the significant interest in self-publishing. Self publishers are using digital publishing technology as an easy and affordable way to realise their writing aspirations.The matter that the wordsmith has to handle marketing campaigns for the novel can be really challenging. For example, the writer has to figure out how to get media attention and various publication critics to read his novel. On top of this, book shops are often wary of buying publications from self-publishers because bookstores tend to buy books from the more established book publishing agents.Competition is yet another encumbrance that self-publishers are experiencing. There is competition from other self-publishers and from novels that are being marketed by the better known publishing companies. In such a sea of competitiveness, customers can often overlook a self published novel because there are many alternatives.Granted, just because taking matters into your own hands is no easy task, it doesn’t mean that you should not work toward self-publishing. Self-publishing a book, paper or magazine may be one of the most productive experiences that a writer may have.