When it comes to increasing your search engine rankings, consulting the Google Webmaster Guidelines can be a bit like acting the IRS how to cheat on your taxes and get away with it.
Okay, it’s not quite that bad, but it’s pretty close. However, if you take the time to read through their Webmaster Central then you will find some guidelines that help.
One thing you’ll eventually uncover is Google’s section on what they term “link schemes.” And one thing they mention by name is reciprocal exchanges. They don’t say that they’re outright against the (a change from their stance on them in the past.) Now they say that the number of reciprocal links to your website should not be excessive.
What constitutes excessive is anyone’s guess, but my tested has determined the the 250 links that 3waylinks.net will send to your website as part of the 3 way link building system manages to stay under what is “excessive” and ends up resulting in a dramatic increase in your search engine rankings in Google, Yahoo, and MSN. It really is one of the best deals for link building on the Internet right now.